Expert insights on marketing consulting

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Web Summit Guide: How to prepare and generate leads

You can get the most out of attending the Web Summit conference if you take care of your PR in advance. By allocating just 5–10% of your total exhibition budget to pre-event preparation, you can reach more than half a million people beforehand and build brand recognition – so that every meeting with investors, future partners, and clients actually pays off.

How to Prepare for Viva Technology and Generate 2x More Leads

If your goal is sales, investment, and international recognition, and you have a mature product to show for it, VivaTech is where you need to be. The conference runs for just four days, but preparation starts months in advance. Study the attendee list, schedule meetings via the official app, and arrange conversations with investors and potential partners to make the most of your time there.

Promotion on LinkedIn and lead generation: effective strategies for B2B

For some B2B companies, LinkedIn has become one of the main sources of high-quality leads. But many are disappointed with the platform: no dialogues, no requests, and no sales. The reason is simple – promotion on LinkedIn is not effective if the profile is not optimized, the content does not solve the audience's problems, and the search for customers is conducted without a clear system. We will tell you how to turn social media into a powerful lead generation channel.

12 Proven Fintech Marketing Strategies That Drive Growth in 2025

The fintech sector continues its rapid expansion. According to Fintech Market Growth Statistics, the global market is projected to reach $492 billion by 2028, up from $194 billion in 2023. Amid intense competition, regulatory pressure, and low consumer trust in new entrants, fintech companies must leverage not only technological innovation but also a precise digital […]

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Expert insights on marketing consulting

Web Summit Guide: How to prepare and generate leads

How to Prepare for Viva Technology and Generate 2x More Leads

Promotion on LinkedIn and lead generation: effective strategies for B2B

12 Proven Fintech Marketing Strategies That Drive Growth in 2025

Medium — a platform for business: features, advantages and step-by-step instructions

How an expert interview will help sell your services or product

How to promote your business in Germany with Xing. Part 2

How to promote your business in Germany with Xing. Part 1

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