Services

Goal: Increase paid subscribers, and launch new business lines.

What we did:
We have completed a full range of work on the promotion of the service: from making a media plan for different directions of traffic to analyzing each step and improving the performance.

What our client received:

• A promotion strategy;
• Lead generation from paid channels (up to 50 registrations per day from one digital platform);
• Bundles developed for 10+ types of target audience;
• Project's visitor-to-subscriber conversion rate boosted from 3-7% to 9-30% (!).

The brand became recognizable; the traffic became steady; customer acquisition became cheaper; and profit increased considerably.

About the company: Consulting services in the field of supply and certification of complex IT equipment (banking gateways, banking data storage systems, encryption devices).

Goal: Lead generation from the US/Europe.

What we did:
We have carried out comprehensive work to form and implement a promotion strategy focused on Western markets, taking into account the specific features of an international case with a narrow niche and a complex product.

What our client received:

• A multilingual website with five language versions (over 700 documents in total);
• A steady flow of lead generation from Western countries;
• More than 120 requests submitted per year (in a highly competitive environment on a narrow segment with the average order size of around €20,000);
• More than x20 growth in the project’s organic traffic during one year and by 50% more after another year (year-on-year, i.e. 30-fold growth within 2 years).

The business has gone international and is successfully competing, attracting lucrative contracts.

15 qualified leads with large budgets from AI search results

We prepared and launched a new source of customers for a German service provider via generative search engines: ChatGPT, Claude, and Perplexity.

Goal: to acquire B2B customers from AI search and reduce dependence on traditional SEO.

What we did:

• AI-SEO strategy has been developed, including GEO, AEO, and GSO optimization.
• Content has been adapted to the logic of generative systems.
• AI systems were integrated into the company's communication and marketing processes.
• Transition analytics with the source “chatgpt” was implemented in Google Analytics.
• The brand's presence was confirmed in neural network responses.

What our client received:

• 15 qualified leads per year from ChatGPT and other AI channels;
• 100+ unique visitors per month coming directly from AI search results;
• leads from target countries – ready to buy and with a high budget for IT solutions;
• optimization of the sales department's work;
• increased brand awareness among the B2B audience;
• competitive edge at the initial phase of the AI-B2B trend.

Result: AI channels consistently drive traffic and leads that are genuinely interested in the service. Customers come already prepared, with a clear understanding of their goals and realistic budgets.

Automation of B2B case study creation with Integ Solutions

We implemented a methodology that allows our clients to systematically publish full-fledged case studies, spending no more than two hours (!) per month on their creation.

Goal: to relieve clients of the burden of preparing expert materials (case studies) and ensure the regular release of high-quality content optimized for SEO and AI.

What we did:

• A simple and effective eight-point interview structure has been developed: from describing the problem to the profit earned.
• Communication is organized in a “talking” format: 1 hour for gathering information, 1 hour for coordination.
• The entire preparation cycle is handled by the agency: copywriting, design, layout, publishing, and indexing.
• Five permanent specialists are involved in the project: project manager, copywriter, SEO optimizer, designer, and layout artist. A translator is hired for cases in foreign languages.

What our client received:

• minimal involvement – only 2 hours per month;
• professional outsourcing team that saves the company's internal resources;
• high-quality turnkey cases: compliant with corporate ToV and fully ready for publication on the website (including images and infographics);
• regular updating of the website with new content – without delays or additional costs;
• strengthening the brand's expert status;
• “translation” of professional vocabulary into the language of business benefits for readers;
• the option to quickly present real solutions and results to potential customers, which significantly reduces the transaction cycle and increases conversion.

Result: once per quarter (or more often), a large-scale case study with in-depth analytics and visual presentation is published at the client's request. Issues with coordination were reduced to zero, and the process of creating case studies became completely autonomous, predictable, and productive due to the transition to outsourcing.

Our outsourcing team took full responsibility for the SEO and content marketing of the large IT company, freeing the client from operational burden.

Goal: to automate SEO and content processes, ensuring a steady increase in queries without client involvement.

What we did:

• During the three years of the project implementation, 86 commercial landing pages were created and posted (62 of them in 2025).
• The internal content marketing department has been completely replaced by our specialists: expert articles, case studies, and commercial pages are being created.
• The process of preparing and placement of materials is structured without client involvement, and approvals are kept to a minimum.
• The industry experience of the Integ Solutions team was used to maintain the expertise of the texts.

What our client received:

• Fully autonomous SEO cycle: from content strategy to content production and placement.
• Exponential growth of organic traffic and queries without involving the client's team.
• Content that reflects real IT processes and competencies, written in a compelling manner and in language that decision-makers can understand.
• Minimal communication while maintaining high-quality materials.

Result: the project develops steadily for the third year in a row, demonstrating confident growth without the client's involvement in routine operations.

Brand traffic to increase awareness

A combination of direct advertising and vertical video content helped significantly increase brand traffic to the website of the large energy company.

Goal: to increase the share of brand queries and attract warm traffic via large-scale media coverage.

What we did:

• The “vertical content” strategy was developed and implemented: short videos with an emphasis on brand recognition.
• Comprehensive video campaigns were launched on YouTube with a “brand response” effect.
• The analytics system was set up to accurately track the dynamics of search queries by company name.
• Video activities were integrated into the overall audience warming funnel.
  

What our client received:

• increase in brand traffic from direct clicks and searches by name;
• growth in video views (from an average of 2,000 to 50,000–70,000) and engagement (from 15% to 40%);
• from 10 to 100+ new brand queries after each outreach campaign;
• increased brand awareness and trust among the key audience;
• systematic growth of organic traffic due to brand awareness.

Result: brand traffic became a stable source of qualified leads. The client receives a stream of warm requests even without active performance campaigns, which confirms the growth of brand awareness and the effectiveness of the content strategy.

SEO strategy

Client: complex product, highly competitive niche with limited traffic and strong leaders in search results. Traditional approaches do not work. To strengthen our position and grow in the niche, we used a targeted link building strategy.

Goal: to enhance the visibility of key pages and reach the top of competitive search results without resorting to risky schemes or unjustified budget increases.

What we did:

• Competitors and the structure of their link profile were analyzed.
• A network of relevant donors in related topics was formed.
• A strategy for gradual and uniform link building has been developed.
• Landing pages were optimized for low-frequency priority queries.
• Continuous monitoring of link quality and visibility dynamics in search results was set up.

What our client received:

• improvement in search engine ranking;
• increase in organic traffic in a narrow segment;
• increase in CTR in search;
• stable and secure link profile development.

Result: the client displaced strong players and secured its position at the top for target queries. Due to the link strategy, it managed to take the place among the strongest players in the “red ocean”.

We see the market as a whole, not by individual signals.

In 2025, our team conducted 5 large-scale marketing audits in complex B2B and IT niches, where it is important not just to count traffic, but to understand the entire ecosystem of demand and competition.

Goal: to provide clients with a complete understanding of their market position and growth points in the search and content field.

What we did:

• Search demand and actual audience size in each region were analyzed.
• Key trends and changes in user queries were identified.
• Competitors' positions in search results were determined and their strategies in organic search results were studied.
• The volume of traffic already held by competitors was calculated.
• The total market capacity and growth potential by segments were estimated.

What our client received:

• a bird's eye view of the niche: from real data to insights;
• a clear understanding of where potential demand is being lost and where untapped traffic generation opportunities lie;
• strategic guidelines for SEO, content, and advertising activities;
• reasonable forecasts and priorities for channel development.

Result: each audit formed the basis of a strategy that allowed our clients to go beyond standard SEO metrics and see the market as a whole — from demand to share of voice of competitors.

We compared the effectiveness of participating in European offline exhibitions and digital promotion through content. The study showed that, given a comparable budget, content delivers better long-term results.

Goal: to evaluate the return on investment in offline events compared to content marketing for B2B companies.

What we did:

• The costs of participating in a European exhibition (flight, accommodation, stand, materials, and staff time) were analyzed and averaged around €10,000.
• An equivalent budget for 2–3 months of content marketing was modeled: expert articles, case studies, videos, and distribution.
• Lead generation indicators, return on investment, and impact on brand demand were compared.
• Structured analytical material with conclusions and recommendations was prepared for further use in marketing and sales.

What the company received:

• understanding when offline activities are justified (niche segment, specific partnerships);
  
• a long-term digital alternative: content continues to generate leads months after publication;
• reduced dependence on seasonal events;
• stable growth in organic and brand traffic instead of a one-time effect.

Summary: Exhibitions provide quick contacts, but their effect is limited in time. Content marketing requires less involvement and provides a steady stream of leads over the long term. For technological B2B companies, a hybrid approach is optimal: offline for image, content for systematic client capture.

Goal: Provide comprehensive brand promotion and reduce the cost of recruiting qualified personnel.

Previously, the cost of hiring a mid- and an upper-level employee was ≈ 20% of the average annual salary.

What we did:

• We have developed an HR system for recruitment and used it to carry out a set of works on 9 types of traffic.
• The cost of sourcing a candidate was reduced by 4-7 times (depending on the vacancy) compared to fees of recruitment agencies, with advertising budgets of ≈ $2 to $5 per country.

What our client received:

• A smoothly working recruitment product;
• A ready-to-use promotion strategy;
• Eight running advertising channels (SEO, AdWords, YouTube, TikTok, myTarget, Facebook, Instagram, Pinterest);
• Data-driven search for staff and regular recruitment;
• Auto funnels with working conditions;
• Chatbots developed for all major platforms, such as Facebook*/Telegram/Viber.

Recruitment is now faster and cheaper.