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Outsourcing marketing for IT companies,
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Targeted advertising in Europe and the US: converting views into sales

According to various data     , companies waste from 40 to 67% of their advertising budget by showing adverts to the wrong people.
Data from digital agency R:TA, Roistat, marketing research
INTEG SOLUTIONS hits the target!
Free of charge in Russian or English
Marina Andronovich
Targetologist
Marina Andronovich
Our targeted advertising is a system of precise search for your potential customers. We analyse the local market, find your audience with surgical precision and deliver them offers that convert into sales.
RESULT
Lower customer acquisition costs and increased conversions that put your business at the top of the industry.
WHAT WE DO
Generate dozens of hypotheses and map your communication with your customers at every stage of their buying journey - from first contact to loyalty.
We develop compelling creatives that can't be ignored – including dynamic banners, interactive elements and generative videos with a WOW effect to make you stand out in the noise.
Using open data, reverse-engineer your competitors' successful campaigns – taking the best and adding what they lacked for perfect results.
We set up advanced targeting on all key platforms, including Facebook*, Linkedin, Xing (most relevant for German-speaking countries), Youtube, industry platforms. We tailor each campaign to the geo, interests, behaviours and consumer habits of the local audience, ensuring we get to the heart of the target market.
We create a comprehensive retargeting strategy and effective sales funnels to bring back interested users and consistently lead them to purchase through all stages of decision-making.
*Meta's parent and subsidiaries are recognized as extremist and banned in Russia
Targeting from INTEG SOLUTIONS is a promotion ecosystem that turns your product into the #1 choice for your target audience and systematically ‘takes away’ customers from your competitors.

What are the peculiarities of targeted advertising from INTEG

We apply an author's targeting methodology that combines time-tested mechanics with advanced data analysis technologies. This allows us to turn advertising campaigns into effective lead generation tools.

Deep analytics and precision targeting: know your audience better than they know themselves

We start our work with a detailed study of the target audience. We analyse data on 25+ parameters and find your ideal clients.
1
Demographics and geography: age, income, location.
2
Interests and patterns of digital behavior.
3
History of interaction with your competitors.
RESULT
Every advertising dollar works to its maximum – your message is seen only by those who are ready to buy.

Creatives with proven effectiveness

Креативы с доказанной эффективностью
Your competitors use traditional approaches.

We act in a non-traditional way:
  • we study competitors' campaigns on Facebook*, Instagram*, LinkedIn and other international advertising platforms, identifying strengths and weaknesses;
  • based on analyses of successful RCs in the niche, we create convincing creatives that capture attention;
  • we use all available media content formats - static images, carousels, animations, videos;
  • we develop strong advertising messages that resonate with the target audience and evoke an emotional response.
No subjective preferences. No creative concepts without user behaviour data and market research. Only proven solutions that actually convert.
*Meta's parent and subsidiaries are recognized as extremist and banned in Russia

Sales video funnels are the key to high conversions

"Video converts better" is not just a phrase for us. We know in practice that video is one of the most effective formats for attracting and retaining attention. That's why we integrate complex video funnels into our targeting campaigns, which guide potential customers along the path from brand awareness to purchase.
What goes into the funnel:
  • Targeting videos for each stage.
  • Generative videos created using state-of-the-art technology.
  • Video content tailored to different international targeting platforms and consumption formats.
  • Customised audience engagement sequences through retargeting.
RESULT
Deliver complex messages in an accessible and engaging way, enhancing marketing effectiveness.
Продающие видеоворонки

Multi-platform approach and adaptation to different markets

We do not limit ourselves to one advertising platform, but use a comprehensive approach, covering all the channels relevant to your audience, both in Russia and abroad.
For international markets
Meta*, LinkedIn (B2B), Xing (Germany), YouTube, industry platforms
For the Russian market
VK Ads, MyTarget, Yandex.Direct, TikTok, Telegram
*Meta's parent and subsidiaries are recognized as extremist and banned in Russia
We tailor creatives and advertising messages for each platform, taking into account user characteristics and technical requirements.
RESULT
Cross-platform presence ensures maximum reach of the target audience and increases the frequency of touches with potential customers, which significantly shortens the sales cycle and increases the overall efficiency of advertising investments.

Targeted advertising VS other promotion channels in the foreign market: which is more profitable

1
Focusing - instead of spreading the budget
Unlike traditional media, where everyone gets the message, targeted adverts are seen only by potential customers with specified parameters. Accurate targeting minimises wasted impressions and maximises ROI.
2
Easy budget management and rapid scaling up
Targeted advertising allows you to:
  • start with small amounts and gradually increase the budget, using mechanics that have proven their effectiveness;
  • flexibly reallocate funds between campaigns;
  • scale successful strategies.
3
Detailed analytics and measurable results
Targeted advertising makes every stage of the sales funnel transparent. Analytics shows:
  • the number of people who saw the ad, clicked and took a targeted action;
  • the exact cost of customer acquisition (CPA) and the real return on investment (ROI);
  • audience portrait - who reacts to the advert and buys the advertised product;
  • which creatives and settings bring maximum profit.
Accurate data allows you to make informed decisions and invest in what really works.
4
Quick start and first results
Unlike SEO or content marketing, which take time to accumulate effect, targeted advertising starts to bring results immediately after launch. This makes it an ideal tool:
  • to quickly test new hypotheses and products;
  • to enter new markets / audience segments;
  • to promote seasonal offers, promotions;
  • to instantly respond to trends and infopromotions.
There is no need to wait for organic traffic growth - you get leads and make sales immediately after the campaign launch. Targeted advertising allows you to instantly address the interested audience at the moment of maximum relevance and offer a relevant solution before competitors.

Cost of targeting

The effectiveness of advertising depends directly on proper budgeting. Below are indicative prices on the main Russian and foreign platforms. This will help you plan your investments and estimate the resources you need to achieve your marketing goals.
Platform
CPM
per 1000 impressions
CPC
cost per click
Minimum budget
Russian market
VK Ads / MyTarget
100–300 ₽
10–50 ₽
from 30,000 ₽/mo
International markets
Meta* (USA)
$5–7
$1-2
from $3000/mo per geo
Meta* (Europe)
€15–20
€0,8–1,5
from $3000/mo
LinkedIn (B2B)
from $28
$6–10
from $5000/mo
Xing (DACH region)
around €40
€6–10
-
*Головная и дочерние компании Meta признаны экстремистскими и запрещены в РФ
IMPORTANT
Advertising in foreign markets costs 1.5-3 times more than in Russia and requires taking into account local legal restrictions (GDPR in Europe, FTC Act in the USA), differences in user behaviour, UX requirements and content localisation.
RECOMMENDATION
To achieve meaningful results, we recommend setting a budget 2-3 times higher than the minimum budget - this will provide sufficient data for training algorithms and allow for the necessary number of A/B tests to optimize campaigns.

What sets INTEG SOLUTIONS apart from other marketing agencies

Expertise in international promotion
Our team has extensive experience of launching targeted advertising both on the Russian market and abroad. We know the specifics of promotion in the US, Europe and other regions, which allows us to effectively adapt our strategies to the peculiarities of each market.
Comprehensive data-driven approach
We make decisions based on real numbers, not intuition.
  • We use modern analytical tools to collect and analyze information.
  • We conduct regular A/B tests to optimize campaigns.
  • We constantly monitor key metrics and promptly react to changes.
Budget optimization and focus on ROI
Our goal is not just to spend your advertising budget, but to achieve maximum return on every ruble invested.
  • We use multi-level retargeting to reduce the cost per conversion.
  • We optimize bids and targeting to increase efficiency.
  • We focus on the end result, not on intermediate metrics.
Savings compared to Western agencies
Working with INTEG SOLUTIONS, you get international quality at Russian prices.
  • Savings of up to 3-4 times compared to foreign marketing agencies.
  • High level of expertise and quality of implementation.
  • Flexible rates, adapted to different budgets, markets, needs.
Integration with your business systems
We provide seamless integration of targeted advertising with any CRM and marketing systems: from Bitrix24, Salesforce and HubSpot to our own developments. This allows you to automate the funnel from click to transaction and receive end-to-end analytics in a convenient format.

The service is not included in the basic package. If you need integration, please contact us:

Our cases

B2B

IT product in the US and European markets

Objective:
Promotion of B2B software development service on the international market

Solution:
Multi-level strategy on LinkedIn with targeting CTOs and IT directors

Result:
Reduced cost per lead by 42% in 3 months, increased customer conversion by 15%

E-commerce project

Objective:
Increase sales and expand customer base

Solution:
Dynamic ads and segmented retargeting

Result:
Decrease order value by 38%, increase average cheque by 27%
E-commerce
SaaS

SaaS platform

Objective:
Conversion of users from free to paid tariff

Solution:
Targeted videos convincing in the value of premium features

Result:
Lead generation from paid channels - up to 50 per day/can, developed bundles for 10+ types of CA, project conversion boost up to 9-30 (was - 3-7%)

Targeting - a strategic tool for market leadership

Start harnessing the power of targeted advertising today

Every day, your potential customers leave your competitors. With our help you will change the situation.
INTEG SOLUTIONS team will help you develop and implement a targeted advertising strategy that:
  • will attract your ideal audience with minimal costs;
  • will turn visitors into customers, and customers into regular buyers;
  • will bring your product to the top of the target audience's choice.
RESULT
A significant reduction in the cost of customer acquisition while increasing conversions and sales. You will know exactly where every ruble of your advertising budget goes and what profit it brings.

Short answers to customer questions

We provide a full cycle of localization: from translation of advertising materials by native speakers to adapting visuals to the cultural specifics of each country. Our team includes specialists working with the US and key European markets: Germany, the UK, France, the Netherlands and others.
More than 40% of our clients are from the IT sector. We successfully promote SaaS solutions, software, IT services and hardware products on B2B and B2C markets in Europe and the USA, adapting strategies to the specifics of each niche.
Yes, we set up targeted advertising on Linkedin, Facebook*, Xing and other foreign advertising platforms.
Yes. Communication with the audience in their native language significantly increases the effectiveness of advertising. That is why, if necessary, we employ specialists with knowledge of English, German, French and Spanish.
After your application, a personal manager will contact you within 24 hours. The first stage is a free express audit of your product (2-3 days). Then a strategic call - we discuss the results of the audit, give recommendations and suggest concrete steps for improvement. Once the details are agreed and the contract is signed, we present a personalised strategy and launch plan. From signing the contract to the launch of the first campaigns - 7-14 days.

Expert consultation

More than 30 companies have already increased their profits thanks to our targeted campaigns. Contact us for a detailed consultation and to analyse the potential of targeting for your business.
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