Marketing outsourcing for IT-companies
Multichannel promotion
Building sales funnels for IT companies
We use our in-house promotion technology to bring customer acquisition for IT products and services into a non-competitive environment. We bring in customers from complex subject areas and those with long sales cycles.
Outsourcing marketing for IT companies,
based on our 15 years of experience in the field
In-house system for getting prospects into a funnel with up to 250k visits per year
We have vast experience in the business and an understanding of the ins and outs in the IT and digital segment
Choosing the optimal marketing strategy
The secret of success: Analytics + Strategy + Supervision at every stage
Free of charge in Russian or English
Our in-house methodology allows us to build a stable sales system for IT companies, using all major advertising platforms and digital tools:
PLATFORMS
Search Engine Optimization
Cost Per Action
ADVANTAGES
Why choose us?
Information technology is our area of expertise. We relied on our in-depth knowledge and experience to develop our own product, which we are now introducing to our customers.
Over 600,000 people visit our IT blog every year. Companies with a turnover from $800,000 to $2,500,000,000 are working with us.
High performance metrics
We offer a win-win marketing strategy right away. We launch 3 or 4 channels at the beginning and increase the traffic by 2.5 times as early as in the third month.
Fast immersion
We have a track record of attracting 30+ customers with 10 to 1,200 employees (SAAS, VI, BUaaS, 1C Saas, Kubernetes, etc.) to our data storage and processing centers as partners.
Extensive experience
We use all promotion methods, including unusual ones like uncommon traffic bundles, content marketing, and online event promotion.
Multi-channel marketing
We have carried out hundreds of consultations, audits, and implementations and have a thorough understanding of the IT services market and the needs of both Russian and foreign clients.
Expertise
In the last 15 years, we have implemented 97 projects of varying complexity and scale: from a PBX launch to the integration of IT systems of an international holding company into a single local network.
Our own experience
The most common problems IT companies face
PROBLEMS FACED BY IT COMPANIES
Falling marketing performance metrics
Too high customer acquisition cost
Vast amounts of money are spent to attract customers with no pay off.
We know your product, its target group, their needs, values, and pain points. As a result, we can offer a marketing solution that allows for accurate prediction of CAC and keeping it at an acceptable level.
Low signup-to-customer conversion rates
After a successful product launch, an IT company may lose up to 90% of ad-generated leads which do not convert into loyal customers.
We create a strategy that not only brings in new customers but also retains them, increasing your LTV and strengthening your market position.
Dependence on affiliate customer acquisition channels
Staff marketers often have trouble building a customer base for the IT market. And the only thing that generates revenue is affiliate networks.
We build a scalable system for attracting customers to your business, monitoring every metric and channeling resources to truly profitable promotion channels.
Challenges of finding contractors for an IT company
Problems IT companies face when they turn to a comprehensive marketing agency
Integ solution
They have difficulties understanding the ins and outs of our business.
We have been in the IT business since 2006. We know our business from within and offer effective promotional schemes right away.
They waste time going through the possible audience layers, queries, and keywords.
We know how people search for IT solutions, who they are, what they need, and how to meet their needs. We have a proven method that allows us to reach decision-makers and warm up leads through digital channels.
Texts have to be rewritten because agency copywriters lack knowledge of the industry and are confused with terminology.
We are all – including our copywriting department – specialized in IT and can “speak” different technical languages. We discuss and proofread every article, post or text as a team to avoid any inaccuracy.
External specialists lack in-depth knowledge of specific matters in our field.
We have relevant experience and understand what niche topics will quickly increase your brand’s expertise and awareness.
They have nothing new to offer and use conservative, outdated approaches.
We do not use ready-made solutions, but instead form a strategy for your goals and objectives by incorporating the most effective tools and following the Growth Hacking Process.
We get consulting instead of results.
Integ's approach is to focus on the result. We work on a turnkey basis, building a sustainable system and working through the value of the business at all stages. A transparent media plan, clear objectives, and KPI analysis will allow you to measure the achievements step by step.
It takes them quite some time to delve into your business processes.
Our competencies go beyond digital marketing. We quickly reach an understanding with all product team members in any IT projects.
You hire a marketing specialist, but his or her competence turns out to be below your expectations. However, in Europe/the USA, it is pretty difficult to fire a full-time specialist after the probationary period.
Outsourcing solves this problem. You don't need to have your own staff, train them, pay their salaries, and provide them with fringe benefits. Working with us, you get a team experienced in the IT industry with their own methodology for attracting customers.
Which is better
for an IT company?
FULL-TIME EMPLOYEES OR OUTSOURCING SERVICES
Comparison of costs, budgets, and results between hiring full-time employees and outsourcing marketing services in different countries.
Cost item
Staff marketer
Integ Marketing Agency
Marketing agency in Europe
Marketing agency in the United States
Salary/payroll
Hourly labor costs
Average PIT ≈ 15%
Social taxes ≈ 25%
Indirect expenses
(workplace equipment: computer, monitor display, headsets, etc.)
Accrued vacation pay
$3,000
$3,500-6,500
$4,000-12,000
$6,000-18,000
$18
$30-60
$50-150 (~100)
$100-200 ($150)
$450
Expenses can be charged as business expenses, reducing the income tax burden
Expenses can be charged as business expenses, reducing the income tax burden
Expenses can be charged as business expenses, reducing the income tax burden
$750
$1,500
$250
$7,000
A readily available team of key experts experienced working with IT companies with a proprietary promotion technology.
Experience in different fields and a conventional scheme of promotion
Experience in different fields and a conventional scheme of promotion
Expenses on an HR agency (20% of the annual salary of an employee)
Expenses on internal HR
$160
-
-
-
3-month employee onboarding is made up of the following:
  • Finance Department’s costs
  • access to and payment for systems (Serpstat, Ahrefs, Semrush, Moz)
  • workplaces
  • meet-ups, team building
  • mentoring
  • loyalty program
  • training, certification
$7,000-$15,000
No employee onboarding
Integ's responsibility
The agency's responsibility
The agency's responsibility
Total costs for the first month of work:
An employee with a salary of $3,000 will cost at least $15,000 in the first month
Expert results and a strong team of IT specialists will cost $3,500-6,500
To launch one channel you need 40 hours of work worth ≈$4,000; launching 2-3 channels will cost ≈$12,000
To launch one channel you need 40 hours of work worth ≈$6,000; launching 2-3 channels will cost ≈$18,000
Work result in 1-3 months:
After the onboarding, the employee will, in most cases, be able to work most effectively with only 1 or 2 promotion channels.
Quick launch of at least 3 or 4 promotion channels with a team of professionals without a long onboarding period
Launch of 1 to 3 promotion channels with an employee onboarding period focused on the IT industry
Launch of 1 to 3 promotion channels with an employee onboarding period focused on the IT industry
Onboarding for team immersion in the IT industry
Onboarding for team immersion in the IT industry
As a matter of example, let us consider not an IT company but a medical clinic in a city with a population of over a million. Its advertising budget would be between $4,000 and $6,000 per month. If we look at a business running a couple of restaurants in the same city, we would again see an amount of about $5,000 per month spent for advertising. And these are just local micro-businesses.
So if you have an IT business, you must be prepared for bigger budgets. And if you want to enter Western markets, just look what the current costs are in Europe and the United States, including not only outsourcing but also hiring someone to work full-time.

We have analyzed and summarized all this data into a single table for you. Please study it, and you will see how much it will cost to attract a client for your services in Western markets.
Marketing budgets (for example SEO+targeting+PPC)
Marketing budgets
Staff Marketing Manager
Integ Marketing Agency
Marketing agency in Europe
Marketing agency in the USA
$3,000-$15,000
$900-$1,500
$3,000-$15,000
$3,000-$15,000
SEO (work on the website (processing the semantic core, copywriting, links, design, optimization, monitoring)
$3,000-$15,000
$5,000-$15,000
$7,500-$25,000
Targeting (audience segmentation, ad creative creation, copywriting, testing, optimization, scaling)
$3,000-$15,000
$5,000-$15,000
$7,500-$25,000
PPC (standard work on AdWords (optimization of advertising campaigns, setting up negative keywords, writing ads, setting up conversions, web analytics))
$9,000-$33,000
$900-$1,500
$15,000-$35,000
$22,500-$57,500
TOTAL
$12,000-$36,000
$4,400-$8,000
$19,000-$47,000
$28,500-$75,500
TOTAL work+budget (per month)
$177,060-$465,060
$52,800-$96,000
$228,000-$564,000
$342,000-$906,000
Costs per year
36,000-132,000
100,000-250,000
60,000-140,000
67,500-172,500
Traffic results (funnel) after one year
$3.5-$4.9 — cost per user in the top sales funnel
$0.3-$0.5 — cost per user in the top sales funnel
$3.8-$4.2 — cost per user in the top sales funnel
$5-$5.2 —cost per user in the top sales funnel
Cost/benefit comparison
The minimum advertising budget will be $9,000 ($3,000*3)

The maximum advertising budget will be $33,000 ($3,000+$15,000+$15,000)
A marketer's fee in case of a small project budget is $3,000 (exclusive of onboarding and other costs) + $9,000 (minimum budget) = $12,000

A marketer's fee in case of a bigger project budget is $3,000 (exclusive of onboarding and other costs) + $33,000 (maximum budget) = $36,000
The minimum amount is the sum of $12,000 (minimum wages and advertising budget) * 12 (months) + $7,000 (minimum onboarding costs) + $160 (HR costs) + $250 (accrued vacation pay) * 12 (months) + $ 1,500 (indirect costs) + $750 (social taxes) * 12 (months) + $450 (average PIT) * 12 (months) + $7,000 (training, certification) = $177,060

The maximum amount is the sum of $36,000 (maximum wages and advertising budget) * 12 (months) + $15,000 (maximum onboarding costs) + $160 (HR costs) + $250 (accrued vacation pay) * 12 (months) + $1,500 (indirect costs) + $750 (social taxes) * 12 (months) + $450 (average PIT) * 12 (months) + $15,000 (training, certification) = $465,060
Minimum budget per year = $108,000 ($9,000*12 months). With an average cost per click of ≈ $3, we get ≈ 36,000 users in the funnel.

Maximum budget per year = $396,000 ($33,000*12 months). With an average cost per click of $3, we get ≈ 132,000 users in the funnel.
The maximum cost per user with the lowest budget in the funnel will be $4.90 ($177,060/36,000 users)

The minimum cost per user with the highest budget in the funnel will be $3.50 ($465,060/132,000 users)
The minimum cost of Integ's work will be $3,500 + the minimum advertising budget of $900 = $4,400

The maximum cost of the agency's work will be $6,500 + the minimum advertising budget of $1,500 = $8,000.
Minimum costs for advertising and budget per year are $4,400*12= $52,800

Maximum costs for advertising and budget per year are $8,000*12= $96,000
Integ's in-house promotion technology helps achieve these results. Details can be found in the table below.
The maximum cost per user with the lowest budget in the funnel will be $0.50 ($52,800/100,000 users)

The minimum cost per user with the highest budget in the funnel will be $0.30 ($96,000/250,000 users)
The minimum advertising budget will be $15,000 ($5,000*3)

The maximum advertising budget will be $35,000 ($7,500+$15,000+$15,000)
The minimum cost of the agency's work will be $4,000 + the minimum advertising budget of $15,000 = $19,000

The maximum cost of the agency work will be $12,000 + the minimum advertising budget of $35,000 = $47,000.
Minimum costs for advertising and budget per year are $19,000*12= $228,000

Maximum costs for advertising and budget per year are $47,000*12= $564,000
Minimum budget per year = $180,000 ($15,000*12 months). In Europe, with an average cost per click of ≈ $3, we get ≈ 60,000 users in the funnel.

Maximum budget per year = $420,000 ($35,000*12 months). In Europe, with an average cost per click of ≈ $3, we get ≈ 140,000 users in the funnel.
The maximum cost per user with the lowest budget in the funnel will be $3.80 ($228,000/60,000 users)

The minimum cost per user with the highest budget in the funnel will be $4.02 ($564,000/140,000 users)
The minimum advertising budget will be $22,500 ($7,500*3)

The maximum advertising budget will be $57,500 ($7,500+$25,000+$25,000)
The minimum cost of the agency's work will be $6,000 + the minimum advertising budget of $22,500 = $28,500

The maximum cost of the agency work will be $18,000 + the minimum advertising budget of $57,500 = $75,500.
Minimum costs for advertising and budget per year are $28,500*12= $342,000

Maximal costs for advertising and budget per year are $75,500*12=$906,000
Minimum budget per year = $270,000 ($22,500*12 months). In the U.S., with an average cost per click of ≈ $4, we get ≈ 67,500 users in the funnel.

Maximum budget per year = $690,000 ($57,500*12 months). In the U.S., with an average cost per click of ≈ $4, we get ≈ 172,500 users in the funnel.
The maximum cost per user with the lowest budget in the funnel will be $5 ($3,42,000/67,500 users)

The minimum cost per user with the highest budget in the funnel will be $5.2 ($906,000/172,500 users)
users in the funnel
users the funnel
users the funnel
users the funnel
And now let's go into more detail. Why so?
We will create traffic of 10,000 to 30,000 visits in the third month of the project and ~100,000 to 250,000 visits per year. The monthly activity metrics your project will get are as follows:
Promotion channels
Result in numbers
Adwords
In three months you will get coverage of 30,000 impressions/uniques and higher
Youtube
From 10,000 views in the first month of launch up to 100,000 views after one year
Facebook
An audience reach from 5,000 in the first month of launch to 50,000 after one year
Instagram
An audience reach from 5,000 in the first month of launch to 50,000 after one year
Linkedin
An audience reach from 1,000 in the first month of launch to 10,000 after one year
Increase in the subscriber base
From 100 to 1,000 contacts per month
SEO
From 300 to 3,000 visits after one year
Number of requests for your product/service
From 50 (for complex, narrow topics, with narrow geo-targeting) to 500 per month
Petr Dzyuba, CEO of Integ Company
IT is what Integ team is most knowledgeable about, since we are an IT company ourselves.
The founder of an IT company created from scratch without any investment in an unstable post-crisis market. In a few years, the company grew into a developing business.

Digital marketing has helped to increase traffic to the corporate website 45-fold, turning it into a well-trusted information portal.

The architect of a strong team of professionals capable of solving any B2B marketing tasks, including entering foreign markets.

An expert with a vast experience in management positions in Russian and international companies, SaaS startups and large IT projects.

Dozens of outsourcing contracts signed: from small companies to corporations with thousands of employees. Over 80 projects implemented as a manager or PM.

Petr sets the standard and personally controls all “INTEG” projects.
Petr Dzyuba, CEO
12 years
in IT
6 years
in digital marketing
> 9 years
of team management and business development
Free of charge in English or Russian
Over the course of the project, we raised the traffic by about 45 times. While in 2015-2017, the website had 32,000 visitors (two-year statistics), by 2020 we managed to reach 30,000-50,000 visits per month.

And by the end of 2020, the traffic had grown to 50,000-60,000 unique visitors per month.

Check out the statistics →
Case Studies
We understand which processes and strategies are suitable for promoting IT brands and which are not. Fewer tests save your budget and time!
PORTFOLIO
Goal: Increase paid subscribers, and launch new business lines.

What was done:
We have completed a full range of work on the promotion of the service: from making a media plan for different directions of traffic to analyzing each step and improving the performance.

What the client got:
  • A promotion strategy;
  • Lead generation from paid channels (up to 50 registrations per day from one digital platform);
  • Bundles developed for 10+ types of target audience;
  • Project's visitor-to-subscriber conversion rate boosted from 3-7% to 9-30% (!).

The brand became recognizable; the traffic became steady; customer acquisition became cheaper; and profit increased considerably.
A SaaS project
> 45,000/month
> 30,000/year
Traffic during the promotion:
Traffic before the promotion:
An HR project
depending on the site
Goal: Provide comprehensive brand promotion and reduce the cost of recruiting qualified personnel.

Previously, the cost of hiring a mid- and an upper-level employee was ≈ 20% of the average annual salary.

What was done:
  • We have developed an HR system for recruitment and used it to carry out a set of works on 9 types of traffic.
  • The cost of sourcing a candidate was reduced by 4-7 times (depending on the vacancy) compared to fees of recruitment agencies, with advertising budgets of ≈ $2 to $5 per country.

What the client got:
  • A smoothly working recruitment product;
  • A ready-to-use promotion strategy;
  • Eight running advertising channels (SEO, AdWords, YouTube, TikTok, myTarget, Facebook, Instagram, Pinterest);
  • Data-driven search for staff and regular recruitment;
  • Auto funnels with working conditions;
  • Chatbots developed for all major platforms, such as Facebook/Telegram/Viber.

Recruitment is now faster and cheaper.
> 15,000/month
> 300-2,000/month
Traffic during the promotion:
Traffic before the promotion:
IT hardware consulting
About the firm: Consulting services in the field of supply and certification of complex IT equipment (banking gateways, banking data storage systems, encryption devices).

Goal: Lead generation from the US/Europe.

What was done:
We have carried out comprehensive work to form and implement a promotion strategy focused on Western markets, taking into account the specific features of an international case with a narrow niche and a complex product.

What the client got:
  • A multilingual website with five language versions (over 700 documents in total);
  • A steady flow of lead generation from Western countries;
  • More than 120 requests submitted per year (in a highly competitive environment on a narrow segment with the average order size of around €20,000);
  • More than x20 growth in the project’s organic traffic during one year and by 50% more after another year (year-on-year, i.e. 30-fold growth within 2 years).

The business has gone international and is successfully competing, attracting lucrative contracts.
> 45,000/year
> 2,000/year
Traffic during the promotion:
Traffic before the promotion:
Got it, I would like to go to Case Studies on this page.
Work stages
Working with us is a few simple steps:
Professional consultation
A brief introduction to the team and your product. This helps to understand what stage of the lifecycle the project is in and what we can offer to develop it.
Agreeing on the scope of work
No boilerplate contracts.
Each contract we enter into is custom designed and is made on the basis of the goals and objectives of a particular project.
Contract signing and prepayment
Work is always divided into several stages, which are listed in an appendix to the contract.
Launch
Development and implementation of an effective strategy to promote your product under the supervision of Integ’s owner, an expert in IT & Digital.
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Reviews
We are very pleased about working with Integ. From the first meeting, it was obvious that our cooperation would succeed. The company employees are professionals who provide technical information in plain language. We tested different promotion hypotheses and chose the ones that worked. Thanks to SEO, our website is currently listed on the first SERP for important keywords.
Finding industry professionals who understand your focused needs is a real challenge. It's always a lottery with IT: most contractors do their work half-heartedly. As for Integ, we trusted them immediately, thanks to their expertise in digital technology and understanding of the digital market. The positioning of our services got the correct format, and the results did not take long to come.
IT hardware consulting
Alexandra
Petr
An HR Project