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Integ
Outsourcing marketing for IT companies,
based on our 15 years of experience in the field
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Digital Marketing Consulting Services for IT companies

As part of digital marketing consulting services, we will conduct an analysis of your market and a deep audit of internal processes to find all the weaknesses where you lose customers and budget. As a result, you will receive a step-by-step roadmap with a clear strategy that will turn marketing into a manageable source of profit.
Free of charge in Russian or English
Маркетинговый консалтинг

What problems will digital marketing consulting agency INTEG solve

Your problem
Our solution
The scaling vector is unclear. The successful launch is behind us, but the growth strategy has been exhausted, and there is no clear understanding of how to capture new markets or segments.
Our digital marketing expert will conduct a market audit, developing a strategy for multiple growth and recovery from stagnation.
High CAC with low LTV. Marketing budgets are growing, but investment ROI is negative. Channels "eat up" money without reward expectations.
We identify exactly where profits are being lost and develop a strategy that reduces CAC and increases LTV via focused positioning.
Lack of transparent analytics. It is difficult to understand which channels actually work. Decisions are made intuitively, not based on evidence.
We are developing a technical specification (TS) for the implementation of end-to-end analytics and KPIs so that each of your decisions is based on measurable indicators.
The Marketing & Sales Imbalance. They are not synchronized, leads are lost at the junction, and the deal cycle is delayed to a critical level.
We are designing a model for department interaction and implementing a system that shortens the deal cycle and increases sales efficiency.
We need a Marketing Director, but we're not ready to hire one. Internal expertise is not enough to build a system, and hiring a top manager is risky and expensive.
You receive a strategic plan from the CMO level, minimizing the risks of hiring. We are building a system that your current team can implement.

Our approach

“We don't just report to you – we design and deliver to your team an autonomous, scalable, data-driven system. You get a roadmap and clear KPIs to turn marketing expenses into a controlled and measurable mechanism for the multiple growth of your IT product.”
Petr Dzyuba, founder of INTEG Solutions
Petr Dzyuba

What is included in the digital marketing consulting services

Marketing consulting services include an intelligent product and a plan, but the direct implementation of the strategy, configuration of IT systems and operational management remain the responsibility of your team.
Audit and analysis
Assessment of the market, competitors and bottlenecks in current processes.
Strategy and Positioning
Development of UTP and a clear marketing strategy.
Metrics and Budget
Determination of the KPI system, channel efficiency analysis, and budget allocation.
Team
Designing the optimal structure and functions of the marketing department.
Roadmap
Detailed step-by-step implementation plan.

Stages of marketing consulting

The marketing consulting conducted by our b2b marketing consultant is based on eight thoughtful steps that ensure systematic and predictable growth. Each stage is designed to identify growth points as effectively as possible, strategize, and implement solutions that deliver measurable results.
1
Diagnostic audit
We conduct an in-depth audit of current processes and resources. We analyze the effectiveness of the sales funnel, conversion at key stages, and ROI of marketing channels.
2
Market and Competitor research
We explore the competitive environment of your business and market trends.
3
Strategy and positioning development
We design target positioning, unique trading proposition (UTP), and recommended IT product architecture for the market.
4
Team organization
We develop the optimal structure model of the marketing team, define key roles, functions and KPIs, taking into account the MarHR approach.
5
Technological stack
we select and provide detailed technical specifications for the implementation and adjustment of recommended systems (CRM, CDP, end-to-end analytics). System setup remains the client's task.
6
Roadmap development
We provide a step-by-step, prioritized action plan for DIY implementation by the client.
7
Training and launch
We conduct training and mentoring sessions for the client's team. Our b2b marketing consultant provides consulting support in the Q&A format for a limited period of time to help avoid mistakes during DIY implementation.
8
Control and adjustment
We conduct a one-time audit (for example, 2-3 months after the client completes the implementation) to assess the correctness of the plan implementation and analyze the first results according to KPIs. We are forming a final report with recommendations for further optimization.

The result of marketing consulting by our b2b marketing consultant is an autonomous marketing system

  • A generated diagnostics report with identified problems, bottlenecks, and potential growth points.
  • Clear implementation plan: a step-by-step, prioritized action plan for the next 6-12 months, broken down by quarter, responsible persons and necessary resources.
  • Unambiguously formulated value propositions for each key segment of the target audience (TA) and a clear description of how your product solves their specific business objectives.
  • Valid recommendations on pricing policy to maximize profits based on the competitive environment and the perceived value of an IT solution.
  • The optimal model of the marketing department (roles, functions, job descriptions) to achieve strategic goals.
  • Implementation and description of the hierarchy of key performance indicators (from business goals to operational metrics – LTV, CAC, MQL/SQL) for each employee/business line.
  • Complete technical specification for the IT department or contractors for the implementation and integration of key systems (CRM, end-to-end analytics, automation), eliminating "bottlenecks" in data collection.

Business impact

A clear understanding of Product Market Fit (PMF)
Confirming or adjusting your IT product's compliance with the needs of the target market to reduce scaling risks.
Time to Market (TTM) reduction
Optimized processes for bringing new IT solutions or product versions to market through a focused strategy.
Quality of leads improvement
Clearly described target customer profiles (ICP) and ways to acquire them, which guarantees an increase in SQL conversion (Sales Qualified Leads).
Budget optimization potential
Ineffective promotion channels have been identified and recommendations have been provided on budget reallocation in favor of channels with high ROI.
Strategy implementation in collaboration with the outsourced Marketing Director
The digital marketing consulting firm provided you with a clear plan. If your IT company does not have the resources or time to implement a strategy on its own, we will help you move from strategy to its implementation. Get expert advice from a leading specialist and the founder of INTEG, the team leader who personally oversees each of our projects.
More details about the service →
Do you need a full-fledged marketing department?
If, in addition to the managing strategist (CMO), you also need specialists to implement the strategy (designers, content managers, traffic specialists), we are ready to replace your entire marketing department.
More details about the service →

Why INTEG

We are not just a digital marketing consulting company, but partners who speak the language of your IT business and carry responsibility for the proposed solutions.
  • Our digital marketing consulting company has 9 years of experience working in the IT and Tech segment with businesses of various sizes, so we understand the specifics of working in this industry.
  • We provide recommendations on integrating systems for end-to-end analytics and automation of the sales funnel.
  • We work under the NDA, ensuring the confidentiality of your commercial information and the protection of IT property.
  • We provide weekly/monthly reports, focusing on achieving KPIs based on your goals.
  • We do not wait for a request or a question from the client, but act as a driver of changes. We constantly study the market and keep an ear to the ground, so we offer new and non-trivial hypotheses for capturing the market. Also our marketing consulting agency can make quick adjustments to the finished plan.

Other digital marketing consulting services for the growth of your IT business

SEO Services
We'll ensure stable organic traffic and increased authority for your IT product in search engines.
→
PPC Promotion
We will set up a controlled influx of qualified leads and sales via commercial channels with high conversion.
→
Marketing Audit
We will conduct an in-depth analysis of current processes, find bottlenecks and growth potential before starting to develop a strategy.
→
Targeted Advertising
We will specifically engage target decision makers (CTO/CEO) on B2B platforms and social media.
→
Promotion on Google Maps
We will increase the visibility of your office and representative offices in geo-dependent search by attracting local B2B traffic.
→

Strategic insights

FAQ

This is a comprehensive expertise in bringing IT products to market, optimizing marketing and sales, and implementing analytics and automation.
Marketing consulting solves strategic tasks: in-depth audit of the market and processes to identify bottlenecks, then a clear strategy for promoting the IT product is developed. After that, the effectiveness of advertising channels and budgets is evaluated, and a KPI system is implemented.
Marketing consulting focuses on strategic aspects such as providing recommendations and developing a plan. Outsourcing marketing involves the implementation of a strategy.
The basic audit lasts from 2 weeks, and the full project lasts from 1 to 3 months, depending on the tasks.
Yes, we offer a flexible approach to our collaboration: from express diagnostics to full support. We also offer the option of outsourcing a full-fledged marketing team or a marketing director.
We set KPIs at the outset and work under a transparent contract with milestones and checkpoints.
Are you ready to turn IT product marketing into a measurable and manageable process?
We will conduct an introductory express diagnostics of your current processes and metrics to determine where the maximum growth potential for your IT business lies.
Schedule a free consultation with our digital marketing expert to receive a personalized plan for the first steps.
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