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Fractional CMO Services for B2B and IT Companies

Grow your business without hiring a full-time CMO and without pulling the owner into technical work. Your fractional CMO comes with a dedicated technical specialist.
Delivers structure
  • Clear tasks and priorities
  • Transparent analytics
  • Reports without the fluff
  • Coordination across your team and vendors
Builds predictable lead generation and sales
  • Audit and validation of current marketing
  • Strategy tied to business goals
  • Roadmap with KPIs by role, channel and revenue contribution
Runs on a data-driven model
  • Accountability and ownership
  • SLA and KPI tracking
  • Ongoing monitoring and course correction
Strategist and technical operator in one engagement
Your fractional CMO works alongside a technical specialist who builds the technical foundation from day one
in English or Russian, free
Petr Dzyuba
Petr Dzyuba
Founder of INTEG Solutions, 16 years in IT and 9 years in marketing

Who We Work With

Business owners, CEOs, COOs, startup founders.
INTEG is a fractional CMO agency built around one industry: B2B and IT. The model is also known as CMO as a service or outsourced CMO services, terms used interchangeably across the market.
Two types of clients come to us: early-stage startups entering a new market for the first time, and established mid-size to large B2B and IT companies that already have sales and revenue but lack systemic marketing. The engagement scope differs, the ownership model doesn't.
Tired of overseeing marketing personally
Reviewing channels, numbers, reports and vendors instead of running the business.
Marketing isn't the founder's interest or skillset
The product is strong, but marketing decisions eat time and energy nobody wants to spend.
No budget for a six-figure in-house hire
The business still needs full-scope leadership, not a part-time freelancer.
Marketing is unprofitable
Lead quality is low, sales targets are missed, revenue isn't growing.
Missing expertise to launch a new product
Unclear which channels to test, what to scale, how to measure results and manage marketers.
Afraid of an expensive mistake
Wrong market, wrong segment, wrong positioning, wrong sales model, every misstep costs months and thousands of dollars.
Marketing exists but underperforms
Unclear whether the bottleneck is strategy, funnel, channels or technical setup.
Entering a new market
No visibility into which B2B channels work, what budget to commit, or how to validate demand without burning cash.

Fractional CMO vs Full-Time CMO vs Marketing Agency

A fractional CMO gives you full strategic ownership at a fraction of a full-time hire's cost, without the execution gaps of a typical agency engagement.
If you're comparing a fractional CMO for hire against an in-house role or an agency retainer, here's how the three models stack up.
Full-time CMO
Marketing agency
Fractional CMO (INTEG)
Ownership of strategy
Full, but limited to one person's experience
Usually none, just executes your brief
Full, backed by an embedded technical specialist
Cost structure
Fixed six-figure salary, benefits, recruiting risk
Retainer or fee per channel/project
Flat monthly fee, scoped to your stage
Time to start
Months: sourcing, interviews, onboarding
Weeks
No hiring cycle. Engagement starts right after the audit
Accountability
Tied to one hire's track record
Tied to channel-level metrics (clicks, reach)
Tied to revenue KPIs: leads, ROMI, pipeline
Best fit
Companies with budget and a long-term headcount plan
Companies that need tactical execution in one channel
B2B/IT companies scaling without an in-house marketing leader
Note: full-time CMO salary bands vary sharply by market and seniority. If we want a hard $ figure here, it should come from a first-party benchmark (e.g. Glassdoor, national salary survey), not an estimate. Flag this for Petr/Alina to confirm before publishing.

When You Need a Fractional CMO

Fractional CMO for B2B and IT Companies
A fractional CMO resolves the strategic and operational problems of B2B companies by taking full ownership of marketing, from strategy to execution. No in-house hire, and with their own team if you don't have one.
Problem
Our solution
Everything routes through the owner or CEO. Time goes into approvals, vendor oversight, reports and team coordination. Growth depends on your personal involvement.
We take over operations and technical work. You return to strategic decisions and running the business, not managing processes.
Marketing is scattered, some LinkedIn, some YouTube, ads tested in parallel. No priorities, no clear focus. You don't know what's working or where the budget is going.
We build a system. We fix goals, priorities and key channels tied to business targets, build a clear roadmap and cut what isn't producing results.
Marketing exists, but there's no accountability. Team and vendors are active, but responsibility is unclear.
We install transparent KPIs and ownership by role, with regular reporting. You see who owns what and what you're paying for.
You have a product and specialists, but no strategic lead. Marketing isn't a unified growth model, decisions are made ad hoc.
The fractional CMO builds the strategy and becomes the control center, linking product, marketing and sales into one growth model.
Marketing works, but doesn't scale. Budget goes to underperforming channels, growth is unstable.
We take ownership of the outcome. We look at the full picture, optimize budgets and focus on profit growth, not isolated metrics.
Hiring is a struggle. Unclear who to hire, how to evaluate performance, and how to build a team without overloading the owner.
We help build a productive team: hiring criteria, onboarding, job descriptions, KPIs and adaptation, so new hires deliver results instead of adding overhead.
You've launched a new product. No marketing team of your own, a limited budget, and no clear starting point for promotion.
We help you launch from scratch. An express audit and an initial strategy: we assess the current situation, analyze the product and build a base action plan for a fast, low-cost start.
Want 2–4x more inbound leads without doubling your budget?
A typical result our clients report within 1–2 months after we restructure how the marketing function runs.
Fractional CMO for Startups Entering a New Market
Problem
Our solution
You're entering a new market. No local expertise, no marketing team, and no visibility into which B2B channels work, what budget to commit, or how to validate demand without burning cash.
We take you into the new market with a managed growth model. We study the target market and competitors, build an entry strategy, test channels and optimize budget, and help set up the funnel, analytics and a manageable pipeline from day one.
A fractional CMO scopes a go-to-market plan for the target market, tests channels on a limited budget, and builds the initial pipeline and analytics from day one, without the overhead of an in-house team.
For an early-stage startup, a strong marketer or a hands-on founder running marketing is often enough. A fractional CMO becomes essential once you're scaling into a new market, or across several markets at once.
When You Need a Technical Specialist
The fractional CMO works in tandem with a technical specialist, so decisions don't stay at the deck level: they're backed by technical execution from the start.
Problem
Our solution
Your website isn't converting. The structure or logic is outdated.
Website restructuring. In-depth analysis of site architecture, customer journey and usability to lift conversion.
Your reports don't tell the truth. You don't know which channel brought a client or how much revenue it generated.
Finance/CRM integration. We connect GA/GSC and ad platforms with your CRM and finance system, and set up full-funnel analytics, so you see the real source and profitability of every channel.
Your sales process isn't working. Leads fall through the cracks.
CRM audit and setup. We find where leads are lost and fix the handoff between marketing and sales.
Clients are a black box. You don't know who your most profitable client is or where they came from.
Detailed client segmentation. We implement tags, stages and metrics to analyze behavior, LTV and profitability per client.
While the fractional CMO sets the course, the technical specialist builds the foundation: the website works as it should, the CRM captures every inquiry, and analytics report accurate numbers.

What's Included in Our Fractional CMO Services

A full engagement cycle for organizing marketing in your company, from audit and strategic planning to execution and ongoing team management.
1

Audit and diagnostics

  • Business process and strategy review: how marketing processes work today, whether strategy matches business goals, current market positioning.
  • Team capability assessment: the skill and knowledge level of your current marketing staff.
  • Channel and tool audit: the effectiveness of your current lead sources (SEO, AI search, content marketing, ad campaigns, social, aggregators).
Результаты англоязычного SEO для вашего бизнеса
2

Niche analysis

  • Target audience research: audience segments, decision-making path and behavior, based on analytics data, customer interviews and surveys.
  • Competitor analysis: a comparison of marketing activity, positioning and channels used.
  • Market-fit check: how well your current strategy matches audience needs and market trends.
3

Financial analysis

  • Unit economics and efficiency: CAC, LTV, ROMI, margin analysis, and the cost of each funnel stage from lead to sale.
  • Budget recommendations: a plan for reallocating spend across channels based on the analysis.
Финансовый анализ
4

Marketing strategy development

  • Channel segmentation, funnel optimization, and hypothesis development. The fractional CMO coordinates these workstreams through your team to maximize marketing efficiency and key metrics.
  • Strategy and media plan: based on the audit and financial analysis, we build a comprehensive marketing strategy, define key channels, and set the content strategy and roadmap.
  • Funnel optimization: we define the best channels to reach each audience segment and map the client journey from first contact to close, reducing drop-off at every stage.
  • Cross-team alignment via SLAs.
Разработка маркетинговой стратегии
5

Audit and rollout plan presentation

  • Detailed report: audit findings, identified issues, growth areas, implementation recommendations and forecast.
  • Presentation: the action plan is discussed with leadership, and priorities and timelines are agreed.
Презентация аудита и плана внедрения
6

Work with the marketing team and strategy execution

  • Team structure optimization: team changes, training, process updates, task assignment.
  • Rollout of controls and reporting: regular reporting cadence, task tracking and KPI evaluation.
Работа с отделом маркетинга

How the Fractional CMO Works With Your Team

Your fractional CMO's time isn't a fixed weekly quota. Workload shifts with the stage of the engagement: heavier during the audit and strategy phase, then adjusted to what the roadmap actually needs once the team is running week to week.
AT THE START
  • Gets up to speed on your existing processes.
  • Cuts what isn't working and adapts the strategy for execution.
  • Assigns tasks across specialists.
  • Sets priorities and checkpoints.
ONGOING, WEEKLY
  • Runs a unified system for coordinating specialists.
  • Joins key meetings and reviews decisions across every channel, from SEO to PPC.
  • Tracks KPIs and the quality of task execution.
  • Reviews results weekly and adjusts the team's work.
  • Builds the roadmap for the following week.

What You Get With a Fractional CMO

We take ownership of strategy, numbers, team and control. You get marketing that's managed end to end, with no gap between strategy and execution.
A traffic system that produces leads and clients
A stable lead-generation process is in place: every campaign, channel and activity works toward sales and profit growth, not activity for its own sake.
Marketing that pays for itself and stays under control
We identify and scale profitable channels, cut unprofitable ones, and optimize budgets. You understand the economics of your marketing and get more inquiries for less money.
Clear understanding of your customer and their path to purchase
A target audience profile is built and a customer journey analysis completed. You know who your customer is, how they decide, and where marketing actually influences the sale.
Transparent analytics and a clear action plan
Full-funnel analytics cover every channel, every metric is tracked, results show up in reporting, and decisions are based on data, not intuition. A clear roadmap sets a month-by-month plan from your current state to a specific business goal (revenue, leads, market share).
Content marketing that runs on a system
Strategy is defined, briefing templates are ready, and a media plan with budgets and metrics is in place. Priority channels are set, spend is controlled, and content, traffic and funnel work in sync.
A properly structured marketing function
A lean marketing team of 2–6 people is built with clear roles and areas of ownership. The team is self-sufficient, knows what to do and when, and is accountable for results. Regulations, job descriptions, KPIs, and a motivation and control system are in place. Marketing doesn't depend on specific people and doesn't fall apart when the team changes.
Flexibility of management
You understand how to manage marketing personally, even without deep day-to-day involvement. Recurring processes are handed to a project manager, assistant or marketer. The owner stops being the single point of failure.
Protection against a black-swan event
When marketing is built systemically, in a company of up to 50–100 employees it can be scaled down to one key specialist at any time. That creates protection and cuts costs in a downturn, while preserving a baseline of marketing activity and maximum profit.
One control center, and time back for the owner
A single point of entry and accountability. You don't need to review reports, coordinate vendors or sync specialists yourself. Management and control sit on our side.
Marketing and sales working in sync
Marketing is integrated with your sales team and CRM, every inquiry is tracked, the funnel is transparent, and results are controlled at every stage.
Readiness to scale and enter new markets
The system we build lets you grow without chaos: scale budgets, channels and the team, and, when needed, enter international markets with a clear launch model.

Your Fractional CMO: Petr Dzyuba

In IT since 2012. Moved from systems engineer to CTO and head of IT at an international company. Became a co-owner of an IT business seven years ago.
In marketing outsourcing since 2016, with 6 years promoting projects abroad (EU, USA and other markets). Since 2022, focused on marketing for IT companies and founded the marketing agency INTEG.
Hands-on channel experience: SEO, Google Ads, Facebook, Instagram, TikTok, Yandex Direct, VK, Quora, Criteo, LinkedIn, YouTube, Xing, dozens to hundreds of hours in each.
590,000+ visits a year
Peak traffic for a corporate website, grown into organic search from zero, without investors or outside contractors.
€100+ million a year
Several dozen clients whose individual annual revenue exceeds this figure.
100+ projects delivered
Experience as a leader, technical lead and project manager across different stages of IT products.
100+ business consultations for IT companies
In the last 2.5 years alone. Overall, 8+ years in marketing consulting.
1,400 subscribers gained in a year
Growth of a personal Telegram channel on marketing, with an audience concentrated in the EU and US.
20 specialists on the team
Working alongside Petr on client projects.
1.5–2x faster
Time to bring projects into international markets, thanks to proven playbooks, tested hypotheses and hands-on knowledge of international platforms.
Related Services
Аутсорсинг отдела маркетинга

Outsourced Marketing Department

If you don't have a marketing department and don't want to build one from scratch, we provide a fractional CMO, a technical specialist, and a proven, ready-to-work marketing team, so you don't spend resources sourcing and onboarding specialists.

Turnkey Marketing Department Build

If your goal is a marketing department of your own that runs effectively, our service combines consulting and hands-on implementation to set up marketing processes and build a strong new team. Ideal for companies planning stable, long-term growth.
Построение отдела под ключ
ADVANTAGES

Why Choose INTEG as Your Fractional CMO Agency

Focused on B2B IT and Tech
We specialize in IT and tech businesses and understand the marketing challenges specific to these industries.
We save your resources
INTEG is a full-cycle agency: we run the entire project ourselves, under the founder's direct oversight, from audit and analytics to funnel setup and weekly marketing activity. You spend about two hours a month on approvals; everything else is on us.
Why choose us?Why choose us?Why choose us?
Outsourcing marketing since 2016
6+ years of international promotion experience. We know the specifics of the US, European and Latin American markets and ad environments.
We handle what nobody wants to deal with
We put the technical side in order: site optimization, CRM and ad-channel integration, and work with GA, GSC, SEO and complex tools like Quora or LinkedIn. You give us access. We handle the analysis and data extraction ourselves.
10 years
in marketing outsourcing
50+
B2B cases
6 years
of international promotion
When you need more than a strategist: an expert who understands your business and your target market
A fractional CMO is your partner in building systemic, profitable marketing. Ready to hire a fractional CMO for your team?

What Our Clients Say

Timur Gilmanovconsulting company My Strategy, SEO
Thank you for the help with business questions overall, and with marketing in particular. I got answers on sites, packaging, SEO, the specialists who do this work, timing, cost, competence, and how to manage all of it. We worked through examples from my own niche, so it quickly became clear what to do, when, and what to expect down the road.
Special thanks for the help organizing management of the consultant and project team: hiring, communication, deal logic, pricing, payment and the legal side of it all.
This isn't my first round of consulting with Petr. For a year and a half I've been actively reworking my company's entire administrative side based on his advice. The recommendations are always solid, and thanks to them I've avoided plenty of costly mistakes. As a result, my team of consultants and managers is growing, the legal side of the business is on firmer footing, I was able to properly open a company abroad, traffic started coming in for international services, and I now invoice and deliver services in foreign currency and live on that income.
It's been genuinely valuable help, and it's become part of my life.
Read more
DmitryIT manager, IT services company
Petr, thank you for a substantive consultation!
We got a lot of useful, valuable information, plenty to think about and act on. We really value your experience and expertise, and we're looking forward to continuing to work together. We plan to move forward step by step, with your support.
Kirill GeninNextGen, Software Developer
Had a very useful marketing consultation for my software development company. I had a challenge finding new clients and interesting projects. Petr Dzyuba suggested several ideas, for example, how to grow a Telegram channel with useful content for potential clients and attract subscribers to it. It's always interesting to hear from someone who helps IT companies like ours find clients through practice, not theory.
Eugenestartup (Dubai), SaaS
Petr, I want to thank you for an outstanding consultation! In a single session we managed to lay out a lot of important aspects of my project that used to feel tangled. I got more than answers to my questions, a whole direction for thinking, and concrete vectors for growth. The information was structured, relevant and immediately actionable. What I valued most is that the consultant didn't just hand over ready-made solutions, he helped me find my own path through the right questions and insights. I recommend this to anyone who wants genuinely expert support. Thank you so much.
Lucia Bayrashevskayaowner, LABBU Beauty Salon (Montenegro)
Thank you for the work with me and my team! Thanks to you we built a consistent marketing process with great results, and learned to allocate budgets properly and see what actually matters. Thank you for staying engaged and always being reachable.

Fractional CMO Pricing

€265 (~$290)
Fractional CMO consultation
from €650/month (~$700/month)
Ongoing engagement
€3,000 (~$3,250)
Marketing audit

Fractional CMO Case Studies

A new AI-driven sales channel for a German B2B service provider

We built a client-acquisition mechanic using generative search engines, to reduce dependence on traditional SEO.

Result:
  • 15 qualified B2B leads a year from AI channels
  • 100+ monthly unique visitors from AI search
  • Stable traffic and warm leads on a realistic budget
AI приводит клиентов из поисковой выдачи

Case-study automation for a B2B business

We implemented a methodology for producing full case studies with minimal client involvement.

Result:
  • Producing one business case now takes the client 2 hours a month, instead of three weeks
  • No need to hire or manage contractors
  • Budget savings of up to 80%
Результаты англоязычного SEO для вашего бизнеса

Full-cycle promotion for a large IT client

SEO and content marketing were outsourced end to end, freeing the client from operational load, with sustained growth over three years.

Result:
  • Organic search traffic grew more than 9x between 2023 and 2025
  • Lead volume grew 5x
  • Qualified lead share rose by 50%
Какие проблемы продвижения англоязычных сайтов мы решаем

Branded traffic growth for a large energy company

We combined direct advertising with vertical video content to drive warm inbound traffic without active ad campaigns.

Result:
  • 10 to 100+ qualified leads a month from branded traffic, with steady growth
  • Video views grew from 2,000 to 50,000–70,000
  • Audience engagement rose from 15% to 40%
Продвижение и реклама на Youtube

A growth strategy for a "red ocean" niche

We displaced strong competitors from top search positions in an oversaturated niche using a targeted link-building strategy, strengthening visibility for key pages without risky tactics and with only a modest budget increase.

Result:
  • 25 site pages reached the top 10 for target queries, 8 of them in the top 3

Five major B2B and IT audits in a year

Large-scale audits of complex markets, requiring deep knowledge of demand and competitive dynamics, giving clients a clear view of their position and growth opportunities across search and content.

Result:
  • A complete market picture for the client: demand, untapped traffic opportunities and competitor presence
  • A strategy built with clear priorities, channel budgets and a growth forecast

Experiment: how to allocate a $10,000 promotion budget most effectively

We compared the ROI of European offline B2B events against content marketing, weighing the key trade-offs between an offline activity and its digital alternative.

Resume:
  • For B2B companies, a hybrid approach works best: offline for brand image, content for sustained promotion
  • An offline budget is spent once. An event delivers fast contacts, but the effect only lasts through the event itself
  • A content budget works over a longer horizon of up to six months, with traffic and leads growing after publication

Fractional CMO FAQs

Takes full ownership of strategic planning and execution: builds strategy, coordinates teams, optimizes budgets and channels, and tracks performance.
An agency executes a defined scope: a campaign, a channel. A fractional CMO owns the strategy, manages in-house and external specialists, and is accountable for the funnel, ROMI and revenue growth, not clicks or reach in a single channel.
An outsourced marketer is hired for a specific task, such as running one ad campaign. A fractional CMO thinks like an in-house executive: owns the funnel, ROMI and revenue growth, not the metrics of one channel.
Workload isn't a fixed weekly number. It's heavier during the audit and strategy phase, then adjusted to what the roadmap needs once the team is running week to week.
Yes. The fractional CMO coordinates in-house specialists and external contractors under one strategy, rather than replacing them.
Companies with existing sales and stable revenue that lack systemic marketing: IT, B2B services, SaaS, manufacturing and project-based businesses. Especially relevant when an in-house CMO hire is too costly, or the right expertise isn't available locally.
Early-stage startups are usually well served by a strong marketer or a hands-on founder running marketing. A fractional CMO becomes essential once you're scaling into a new market, or across several markets at once.
A one-off consultation, an ongoing monthly engagement, or a standalone marketing audit. See the Pricing section above for scope and cost.
Target metrics are fixed at the start: leads, applications, revenue, margin, ROMI and timing for interim milestones. Monthly funnel and channel reporting shows how the investment converts into revenue.
Yes. The fractional CMO scopes a market-entry plan, tests channels on a validated budget, and builds the funnel, analytics and pipeline from day one.

Fractional CMO: Maximum Impact, Minimum Effort on Your Side

A professional who builds the system, saves your time, and grows your revenue.
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