Marketing audit: digital marketing audit services and comprehensive analysis of your business

We will develop a step-by-step strategy for the company's entry into the Western market

Based on your goals, determine budgets and timelines

Choose the most effective channels and promotion mechanics

We will help you quickly adapt to international standards, develop your expertise, select a target market and launch stable, repeatable sales

through a series of specific questions (130+) to understand the current state of marketing and drill down into your specifics, analysing products and services, niche, target audience (TA), positioning, brand values, UTP.

of the foreign market you are interested in (EU, USA, Canada, LATAM). We study the structure, key players, trends, audience needs. We identify promising niches, assess competition, identify growth points and opportunities for your business in this market.

Based on the ABC analysis, we identify (or create) a set of strategically important metrics that impact profitability. Propose a refinement plan to improve quantitative business metrics.

Assessment of marketing strengths, weaknesses, opportunities, likely threats and risks.

Once the initial analysis is complete, we meet with your team to ensure that both parties share a common vision of the added value of the product - the very reason why customers choose it.

Our team provides detailed findings and recommendations based on the analysis made during digital marketing strategy audit, so you can make informed decisions for future promotion in your chosen overseas market.

We select the most promising low-competitive clusters in the target countries in terms of traffic, make a list of recommendations to improve the technical aspects of the site to eliminate possible obstacles to further promotion. We set the basis for a successful start of PPC, SEO, contextual and targeted advertising in Europe, USA, Canada, Latin America or any other region you are interested in.

We compare your company to market leaders on more than 30 metrics:

• brand awareness;
• SEO metrics and share of search traffic;
• content;
• advertising strategies;
• social media activity and approaches;
• sales funnel structures and stages;
• domain age, ICS, DR, other indicators of site quality and authority;
• methods of collecting visitor data, etc.

Depending on the scale of the project, we analyze from 20 competitors in narrow niches and up to 50 in large ones.

You get a complete picture of the foreign market you are interested in - the main trends, vacant/prospective niches, marketing models, the best ways for a company to enter the market, recommendations for achieving the greatest response from the target audience.

Based on the collected data, we propose mechanics to create a grid of manageable sales channels, increase reach and attract a paying audience with high conversion rates.

You get a well-thought-out strategy of link promotion, providing a stable growth of your site's positions in Google and reducing the cost of external links.

You clearly understand which users are interested in your offer - you get a portrait of your target customer (age, needs, pain points), you know where the traffic is localised and the channels through which it is better to attract it, which trends the target audience reacts to, and the size of the audience for advertising.

We help you create a competitive pricing strategy that will enhance the appeal of your products and help you differentiate yourself from competitors in Europe, the US or other markets by offering the best possible terms to your target audience.

To audit digital marketing of your company most effectively, the following steps should be taken. First, a project manager is assigned who will be your primary point of contact. It is important to note that a marketing audit is a collaborative endeavour, and to interact effectively with our team you will need to allocate around 20 hours to participate in weekly calls, review reports, discuss, and answer questions. There are usually at least 3-4 calls during the course of a project.

The project manager meets online with your team to get acquainted, gather initial information, sort out services/products, clarify goals, and plan work. An important element is the personal involvement of General Director Petr Dzyuba, who actively immerses himself in the project. Petr acts as a supervisor of all processes, controls key stages and shares his experience to ensure high quality and strategic accuracy of further work.

The duration of the first video call is about 2 hours.

For the successful implementation of the project, we build regular and flexible communication. Our project manager is always in touch via personal chat, where weekly progress reports are provided, interim results are discussed, and further steps are agreed upon. If necessary, we organise video calls lasting 1-2.5 hours for detailed discussion of important points.

This approach is productive when implementing plans step by step, as it allows you to quickly agree on hypotheses, adjust actions, take into account your needs or feedback without wasting unnecessary time.

At the end of each interaction - via chat or call - the project manager sets specific tasks for our dedicated specialists. For example, to collect semantics, create an SEO map, analyse competitors' funnels, compile a link profile, prepare texts, etc.

When all blocks of work are completed, based on the data collected and ideas agreed with you, we develop a roadmap - a step-by-step action plan with projected results, budgets, timelines, prioritisation. The roadmap can be presented as a table or infographic.

At the final online meeting, our project manager gives a detailed presentation of the marketing strategy for promotion in a foreign market (USA, Canada, Latin America, Europe). Together with him, General Director Pyotr Dzyuba takes part in the discussion and supplements the key points with his expert judgement and case studies.

The presentation is based on a 30-50 page electronic document prepared by us, which contains:

• detailed analytical report;
• key findings;
• specific recommendations;
• strategic proposals.

During the meeting, the project manager explains the key findings, showing how the strategy solves specific problems.

You can ask any questions during the presentation - our project manager will explain all the nuances in detail, and Peter will supplement with important expert information to give you a complete picture and understanding of strategic decisions.

An expert marketing audit from INTEG SOLUTIONS is an up-to-date real-time data snapshot that allows you to see the full picture of your marketing here and now. To audit digital marketing, we diagnose the current state of the company, assess its position against competitors and identify hidden problems. Based on this data, we develop a strategy and action plan for the year ahead: eliminating blind spots, strengthening key channels and optimising resources.