Promotion on Google Maps: your IT business at the top of local search results in the USA and Europe

Your first step to growth in Google Maps: free express audit + expert consultation + personal promotion plan

Get an express audit

Free of charge in Russian or English

Galina Gorshkova

Project manager

The first changes - in 3-4 weeks

Noticeable increase in visibility and first customer requests.

Reaching the top of local search results – in 2-3 months

Your company consistently ranks first for target queries.

Constant influx of orders from organic search

With a micro budget.

New clients are on average 20-40% cheaper

Budget savings and profit growth.

Optional - performance advertising on the card

For fast lead generation and scaling.

If you have already tried to promote on maps, but nothing worked out – contact us. We will figure out the reasons and offer a proven solution that works for IT business.

FROM OUR PRACTICE

For B2B niches with low local demand, Google Maps is a point solution with limited potential. Local search results consistently bring in applications when other tools work in conjunction with Maps: a website is pumped up along with a business profile, there is SEO and content “tailored” to the target market, advertising is used (PPC, target). The best results are obtained by companies that choose full support.

Our clients' results

The client is a service provider from Germany

Even in a niche segment where clients are expensive, you can ensure visibility on Google maps and targeted conversions.

Google Ads smart campaign statistics for Google Maps promotion

A campaign for an IoT business in the UK generated 478 local actions, including directions and clicks to the website:

These are the results from a hosting provider in the Netherlands:

The French IT service company (Smart Hands) received more than 200 target actions, including route requests, calls and applications:

A promotion for a dental software developer resulted in 149 interactions with the company's Google Maps profile:

Google Maps is a source of "warm" customers that you are losing

WE WILL FIX THIS

70% of users search for products and services near them. If a business is not displayed on Google Maps, it is invisible to potential customers.

OUR EXPERIENCE CONFIRMS

Not appearing in local search results means lost customers and lost sales.

Google Maps is no longer just a mapping service. Today, it is a full-fledged marketing ecosystem that helps local businesses grow quickly and attract customers.

Since 2019, INTEG SOLUTIONS has been specializing in digital marketing for IT companies focused on foreign markets. We know how marketing tools work in relation to the information technology sector.

Promotion on Google Maps occupies one of the key places in our strategy. Based on practice, we have developed effective mechanisms that allow you to bring IT business to the local top - quickly and without large expenses.

With our support, you can take leading positions on Google Maps in the USA, Europe, Canada, Latin America and other selected regions.

Get a consultation

In addition to organic promotion, we can additionally set up and run performance advertising on your Google Maps card. This will allow you to receive targeted applications and calls in the first days of launch, quickly test new markets and directions, and sell more than competitors during peak periods of demand.

What does promotion on Google Maps give to IT companies?

Google Maps works closely with Google Business Profile (GBP, formerly Google My Business), which manages information about your business in search and on maps.

Registration in Google Business Profile is critical for IT companies interested in developing foreign markets. It is a lead generation channel with high trust and minimal investment, the ability to receive traffic without advertising costs.

Benefits of Google Maps Promotion

Higher search rankings

Cards in the Local Pack (top 3 regional search results) receive up to 80% of clicks.

Growth in requests from geo-dependent queries

Google highlights local results on the first screen. This is traffic without ad clicks.

Increase conversions

A card – with live reviews, photos, Q&A, regular updates – creates confidence in the reliability of the business. Such a profile significantly increases the likelihood of contact and better converts users into clients.

Boost SEO and improve Google visibility

A well-optimized business profile strengthens the position of a corporate website in SERP – the search engine considers such pages to be the most relevant to user queries.

Advantage over competitors

Not all companies optimize their cards in GBP. A properly optimized Google Business Profile is a direct path to the top 3 Google Maps, and this is an opportunity to occupy a free niche in the local market in the USA, Germany, Great Britain and other countries.

As our digital marketing practice and industry cases show, implementing feedback collection, publishing high-quality photos (team, office, work process), and regularly updating the card increase conversion by 20–40%. According to Google, business profiles with photos receive 42% more route requests and are 35% more likely to go to the website. i This clearly demonstrates how important comprehensive work with a profile is to attract customers.

6 key benefits for business

You pay less for each client - the money stays in the business.

Your business becomes visible to the audience in the desired region.

You get more applications and sales from organic traffic – no need to increase your advertising budget.

Investments are returned on average in 2-4 months (according to clients from the USA and Europe).

You do not depend on paid advertising and market fluctuations – clients come steadily.

You know exactly how many clients and at what price you get from maps - without hidden costs.

Want your IT business to become visible and start attracting customers through Google Maps? Get a consultation and start promoting today!

Need a consultation

To the top of Google Maps with INTEG SOLUTIONS

Promotion on Google Maps from INTEG SOLUTIONS is a comprehensive strategy optimized for a specific geosegment of a foreign market (country, region, locality), language and search patterns.

We use proven methods based on the analysis of local Google Maps algorithms and the specifics of regional markets in Europe, the USA and other countries.

How we do it: core services

Google Business Profile card audit and optimization

We adjust NAP (Name, Address, Phone) to the country's standards.
We create texts to describe a company, categories, services – taking into account search queries in English, German and other languages.
We connect UTM tags to track traffic from Google Maps.
We systematize and update photographs and media content (provided by the customer).
We link the card to the corporate website, social networks, and regional directories.
We perform technical optimization of the profile and website taking into account local ranking factors.

Review and reputation management

We are launching an ethical scheme for collecting feedback from the company's current clients.
If necessary, we provide translation and localization of reviews.

Creating an activity

We regularly publish posts in GBP – promotions, article announcements, news.
We add photo and video materials, mini-reports, reports from events to the card, and fill up the “Questions and Answers” block.
We automate communication. There is no full integration of chatbots with a business profile, we use third-party services for this, configure, define action triggers.

Analytics and reporting

We automate the transfer of data from Google Maps to Google Analytics (at the client’s request – to other analytical services).
We monitor positions in Local Pack for key countries/cities.
We track and analyze user actions: how often they click on a card, call a specified phone number, plan a route, go to a website.
We include all the data obtained and recommendations for improvement in the report.

Additional services

Google Maps SEO

We conduct a local SEO audit: we check local signals (citations, directories, catalogs, links from authoritative sites). We analyze where and how the business is mentioned.
We collect and analyze semantics, create localized SEO content for them.
We are finalizing the site for local search: from optimizing meta tags for local key queries and adding information about the company (address, phone, VAT and other details) to creating different language versions of content and link building (we form a relevant link profile from local links).
We are setting up LocalBusiness – micro-markup for local businesses.
We work with local rating platforms (Yelp, Trustpilot, etc.) to get additional positive signals for Google that improve external ratings and trust.

Performance advertising on a card

We launch targeted advertising campaigns on a business card in Google Maps.
We set up audiences, geotargeting, and track the cost and quality of applications.
We optimize the budget for maximum return.

Paid advertising

Connecting paid promotion methods on Google Maps allows you to achieve a quick and noticeable increase in the visibility of a business card. For paid promotion, we use official Google advertising formats through Google Ads, advertising appears both in search and on Maps.

We help you complete basic Google Business Profile verification so that your business receives the “Verified by Google” mark, which is displayed next to the name in search and on Google Maps (the visibility of the verification status depends on the region and business category). Important! A high-quality completed and verified GBP is a mandatory requirement for launching paid advertising formats.

We connect Google Ads Smart Campaigns (smart campaigns), which are aimed at visiting local offline business points (if the business is physically present in the region of promotion). Convenient for a quick start with small budgets.

We are launching Local Services Ads (LSA) – advertising of local services with payment for leads. This is a separate program with its own requirements and registration. Suitable for service companies with regional binding. Advertising is displayed above search results, focused on generating applications and calls. Requires extended business verification and assignment of quality badges (Google Guaranteed, Google Screened, License Verified by Google). The service is available for certain categories of services in some countries, including the USA, Canada, Great Britain, Germany, France, the Netherlands, Spain, Belgium. A license in a specific state/region may be required.

Set up Local Pack Ads (an unofficial name for paid ads in Local Pack) to display a business card in blocks with top local Google search results, as well as on Maps (with an advertising label). Paid Local Pack Ads increase visibility in the organic Local Pack.

This comprehensive approach allows our clients to consistently increase visibility and attract target customers in those countries/regions of the foreign market that are of interest to business.

What is important when promoting on Google Maps

USA, Canada, Germany, UK, France, Latin America – we studied the requirements and behavior patterns of users in different countries.

Factors to consider in foreign markets

Time zone and user activity by time

It's important to post updates during peak activity hours to increase engagement and the likelihood of a response.

Language versions of cards and website

Adaptation (for English, German, Spanish and other languages) is essential for trust and ranking in local search results.

Representative offices in different countries

Having offline offices or branches with a local address is a must-have for increasing customer trust, relevance and local ranking. It is recommended to create a separate business card for each region with accurate local information.

Specifics of audience behavior

We record the following patterns: Americans more often call directly to contacts in the card; Europeans study reviews and leave requests on the website or via the feedback form; in LATAM, they prefer to contact via messengers (WhatsApp, Facebook Messenger) - here, photos and ratings from other users are important.

Legal restrictions

Failure to comply with local advertising and data protection laws, as well as Google's requirements for posted content, including commercial content, may result in card blocking, advertising feature restrictions, advertising account suspension/disabling, and other penalties.

Local business directories and aggregators

Company mentions and NAP matches serve as a local signal booster for Google. Each country has its own preferred platforms. For example: Yelp, Yellow Pages, Foursquare, BBB (US); yell.com, Thomson Local (UK); 11880, GoYellow, Das Örtliche (Germany), PagesJaunes, Hotfrog (France); 411.ca, Yellow Pages Canada (Canada); Apontador (Brazil), PaginasAmarillas (LATAM).

How Google Maps optimization affects key performance indicators

Estimated results after 3 months:

Indicator

Before the promotion starts

After 3 months of promotion in Google Maps

LocalPack Impression Share (Top 3 Google Maps)

6-10% of target queries

12-28% of target queries

Number of requests from maps (received without paid advertising)

0-15 per month

15-33 per month

Percentage of applications from organic Google Maps

0-40%

45-65%

Results may vary depending on competition in the region, the company's initial positions, the quality of the site, the presence of reviews. We always evaluate the potential before the start and honestly warn about possible difficulties and limitations.

IT businesses for whom presence in Google Maps is especially important

IT companies focused on sales abroad: a site in the SERP may not be visible and convert poorly, but the GBP + Maps combination provides entry points with high conversion.

B2B services: promotion on maps increases trust and improves lead generation.

IT startups targeting foreign markets: maps allow you to quickly and without large investments make a name for yourself in the region of interest.

Businesses opening branches in Europe, the USA, and other countries: Google Maps is becoming a good showcase with high conversion.

Start moving forward now

Google Maps is one of the most powerful channels for generating leads and increasing sales for IT companies in international markets, where trust, reputation and local presence play a decisive role.

Your business becomes visible exactly where customers are looking for your services – without the cost of advertising.

Why choose INTEG SOLUTIONS

We will bring your IT company to the top of Google Maps in the required countries and cities.

We will help you reduce the cost of attracting new clients.

We build brand trust through reviews, quality content and local signals.

We integrate Google Maps promotion into your international marketing strategy.

We work with all European countries, the USA, Canada, and the LATAM region.

We will provide transparent statistics - you will clearly understand how many customers and sales Google Maps brings.

What do clients really get from working with us?

The business becomes visible in the selected region - the company card will be in the top 3 Google Maps for most target queries.
The number of requests increases by 2-3 times.
The cost of attracting each new client is reduced by 20–40%.
The majority of applications come from organic traffic – without additional costs for advertising campaigns.
The investment pays off in about one quarter.

Pricing

from €500 per month

Basic package

Without link building

from €1500 per month

Extended package

Includes link building

Additional budgets required for placement*

*After two or three months, all organic placement options (local directories, reference books) are usually exhausted. To continue growing the link mass, you will need to connect paid link building methods.

The first step to growing in Google Maps

Free express audit of your card and website.
A personalized plan for promotion in Google Maps, taking into account the specifics of your niche and chosen region.
Step-by-step recommendations for rapid growth of requests and sales via maps.