Marketing audit: a comprehensive analysis of your business

We will develop a step-by-step strategy for the company's entry into the Western market

Based on your goals, we will determine budgets and deadlines

We will select the most effective channels and promotion mechanisms

We will help you quickly adapt to international standards, improve your expertise, select a target market and launch stable, repeatable sales

through a series of specific questions (130+) that allow you to understand the current state of marketing and thoroughly understand your specifics, analyze products and services, niche, target audience (TA), positioning, brand values, USP.

of the market you are interested in. We study the structure, key players, trends, audience needs. We identify promising niches, assess competition, determine growth points and opportunities for your business in this market.

Based on ABC analysis, we identify (or create) a set of strategically important metrics that affect profitability. We offer an improvement plan to improve quantitative business indicators.

Evaluation of marketing strengths and weaknesses, opportunities, potential threats and risks.

Once the initial analysis is complete, we meet with your team to ensure that both parties have a common vision of the product's added value - the very reason why customers choose it.

Our team provides detailed findings and recommendations based on our analysis so you can make informed decisions moving forward.

We select the most promising low-competition clusters in terms of traffic in target countries, and compile a list of recommendations for improving the technical aspects of the site in order to eliminate possible obstacles to further promotion. We set the foundation for a successful start of PPC, SEO, contextual and targeted advertising.

We compare your company with market leaders on more than 30 indicators:

• brand awareness;
• SEO metrics and search traffic share;
• content;
• advertising strategies;
• social media activity and approaches;
• sales funnel structures and stages;
• domain age, IKS, DR, other indicators of website quality and authority;
• methods of collecting visitor data, etc.

Depending on the scale of the project, we analyze from 20 competitors in narrow niches and up to 50 in large ones.

You get a complete picture of the market – key trends, free/promising niches, marketing models, the best ways for a company to enter the market, recommendations for achieving the greatest response from the target audience.

Based on the collected data, we offer mechanics that will allow you to create a network of managed sales channels, increase coverage and attract a solvent audience with high conversion.

You receive a well-thought-out link promotion strategy that ensures stable growth of the site's position in Google and reduced costs for external links.

You clearly understand which users are interested in your offer - you get a portrait of the target client (age, needs, pain points), you know where the traffic is localized and the channels through which it is better to attract, what trends the target audience responds to, the audience size for advertising.

We will help you formulate a competitive pricing strategy that will enhance the attractiveness of your products and help you stand out from the competition by offering optimal conditions for your target audience.

First, a project manager is assigned who will be your main contact person. It is important to note that a marketing audit is a collaborative effort, and to effectively interact with our team, you will need to allocate about 20 hours to participate in weekly calls, review reports, discuss, and answer questions. During the project implementation, at least 3-4 calls are usually conducted.

The project manager meets online with your team to get acquainted, collect initial information, analyze services/products, clarify goals, and plan work. An important element is the personal participation of CEO Petr Dzyuba, who is actively immersed in the project. Petr acts as a curator of all processes, controls key stages, and shares his experience to ensure high quality and strategic accuracy of further work.

The duration of the first video call is about 2 hours.

To ensure successful project implementation, we build regular and flexible communication. Our project manager is always in touch via a personal chat, where weekly reports on the work done are provided, intermediate results are discussed, and further steps are agreed upon. If necessary, we organize video calls lasting 1–2.5 hours for a detailed discussion of important points.

This approach is productive when implementing plans step by step, as it allows you to quickly agree on hypotheses, adjust actions, take into account your needs or feedback without wasting unnecessary time.

Following each interaction – via chat or phone call – the project manager sets specific tasks for our subject matter specialists. For example, collecting semantics, creating an SEO map, analyzing competitors’ funnels, compiling a link profile, preparing texts, etc.

When all blocks of work are completed, based on the collected data and ideas agreed with you, we develop a roadmap - a step-by-step action plan with predicted results, budgets, deadlines, and priorities. The roadmap can be presented as a table or infographic.

At the final online meeting, our project manager gives a detailed presentation of the marketing strategy. Together with him, CEO Petr Dzyuba takes part in the discussion, supplementing the key points with his expert assessment and examples from practice.

The presentation is based on an electronic document prepared by us, 30-50 pages long, which contains:

• detailed analytical report;
• key findings;
• specific recommendations;
• strategic proposals.

During the meeting, the project manager explains the main conclusions, showing how the strategy solves specific problems. At the presentation, you can ask any questions - our project manager will explain all the nuances in detail, and Petr will add important expert information so that you get a complete picture and understanding of strategic decisions.

Expert marketing audit from INTEG SOLUTIONS is an up-to-date slice of real-time data that allows you to see the full picture of your marketing here and now. We diagnose the current state of the company, evaluate its position against competitors and identify hidden problems. Based on this data, a strategy and a plan of specific actions for the year ahead are developed: eliminating blind spots, strengthening key channels and optimizing resources.