Deep analysis of the marketing strategy to identify development vectors and improve all key metrics We will analyze in detail your niche in the market you are interested in, business processes, product, competitors. We will comprehensively (130 questions on business + 180 SEO points) study the current marketing strategy and key business metrics. We will identify points where customers are lost and growth areas. We will conduct a deep analysis of advertising channels, traffic, conversions, brand positioning.
Petr Dzyuba
CEO of Integ
Petr is an IT professional with over 16 years of experience in development, system integration and automation. He launched and managed complex B2B projects in logistics, security, CRM and SaaS. He managed products, teams and infrastructure - from code to DevOps and the customer journey. For 7 years now, he has been developing the digital marketing direction for IT companies. Thanks to his technical background, Petr has a deep understanding of how to promote products in which he himself once participated as a developer and founder.
We will draw up a roadmap with advertising budgets, work costs and a specific action plan for 3-6-12 months for each promotion area:
Optimization of the site and content to attract local traffic with minimal costs and strengthen your presence in the markets you need We will ensure an increase in organic traffic to your site. We will conduct an audit of the link mass, an audit of the SEO strategy of competitors, an analysis of your site, positions in regional search engines. We work with 10+ paid specialized analytics services to understand how direct/near-target demand is formed and identify local channels with the highest traffic potential.
Alina Bykhova
SEO specialist
We will identify areas with priority topics and low competition for traffic in specific countries/locations.
We will select effective donors, develop promotion through link building.
We will develop and optimize new service pages. We will rework existing pages and materials with cases for SEO.
We will partially take on content marketing (interview your specialists, pack information into a business-useful text, optimize for search engine promotion).
We will work with geolocal traffic, geomaps, Google Search Console to ensure maximum visibility in each target location.
Effective PPC management with a focus on maximum audience reach and advertising budget optimization
Launching and managing PPC campaigns that clearly hit your target audience. From detailed keyword analysis to ad and budget optimization, all our actions are aimed at maximizing your return on investment.
We use traffic hypersegmentation to fine-tune PPC campaigns. We set up web analytics and integrate it with CRM systems to build end-to-end analytics and track the entire customer journey: from click to sale.
For the WOW effect, we connect video retargeting, video remarketing. We will help build video funnels that will better introduce customers to your product. We use AI.
We don't just attract traffic, we work to increase conversions, reducing the cost per click and keeping your CAC at an optimal level.
Targeting for precise targeting and making your product a market leader
We launch targeted advertising campaigns that accurately find your target audience. Using detailed data analysis, we create creatives that attract attention and encourage action.
Each campaign is tailored to the interests, behavior, and needs of your target audience, which allows you to reduce the cost of acquisition and increase conversion.
Marina Andronovich
Targetologist
We work through dozens of hypotheses and create a detailed communication map with the client, analyzing interactions at all levels.
We develop catchy creatives and scripts for videos, including generative videos for the WOW effect. We use open Facebook data, analyze competitors' creatives and take the best strategies. Video funnels enhance marketing, depriving competitors of their advantages. Our approach is aimed at making your product a leader, using proven tactics and innovative methods of working with the audience.
IT Business in Google Maps: attracting local clients
We will help you find local customers by ensuring maximum visibility of your business on Google Maps. We will optimize your company card, work with reviews, add accurate data and categories to improve your ranking in search results.
We will set up performance advertising on your company card.
Your brand will appear at the top of search results for users searching for IT products and services nearby. This will increase traffic, conversions, and orders.
